Pete DeOlympio

Product marketing / Demand generation

B2B · Twenty years’ experience

Pete DeOlympio.

I connect product positioning to pipeline, bringing product marketing and demand generation together to turn market insight into buyer engagement and business growth.

I’m a marketer with twenty years’ experience in b2b industries including biotech, fintech, data and analytics services, and more.

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Selected outcomes

What I do
+40%
sales-qualified leads

Assette

+80%
qualified inbound pipeline

Assette

$20M
influenced pipeline

Cleartelligence

3X
organic search traffic

Assette & Cleartelligence

What I do

Product Marketing

Positioning. Differentiation. Competitive intelligence. Pricing strategy. Sales enablement. Messaging and content that make complex products matter to the people buying them.

Demand Generation

Paid media. Inbound and outbound. ABM. Targeting. Funnel strategy. Attribution. CTR, CPL, ROAS, MQLs, SQLs, and the other acronyms that eventually need to translate into pipeline.

About Me

How I work

Product marketer who connects positioning to demand.

I don't see product marketing and demand gen as separate jobs. I treat them as one system: positioning shapes demand, and market response sharpens positioning. This is how I tend to work:

  1. 01

    Understand

    • Customer research
    • Competitive intelligence
    • Product insight

  2. 02

    Position

    • Story
    • Message
    • Differentiation

  3. 03

    Activate

    • Campaigns
    • Content
    • Sales enablement
    • Pipeline

  4. 04

    Learn

    • Buyer behavior
    • Funnel signals
    • What converts / what doesn't

Best fit

Startups and growing B2B teams where product marketing and pipeline sit close together.

Not a fit

Single-channel roles, or strategy-only roles that hand off execution.

Body of Work

I translate technical complexity into messaging buyers actually care about.

View body of work