Product Marketing & GTM for
Technical CEOs & Founding Teams
I help founding teams who've built something remarkable,
but haven't found the words for it yet.
Areas of Expertise
Positioning & Narrative
Translating what you've built into language that makes the right buyers say “that's exactly my problem.”
Building repeatable sales stories, demo structures, and messaging kits that drive conversion and adoption
Defining ICP, segmentation, and CRM architecture to support pipeline growth.
GTM Foundations
Demand Generation
Turning positioning into pipeline. Building and measuring the programs that actually bring buyers in.
Revenue Team Alignment
Selected Work
Assette
Transformed GTM narrative from technical depth to buyer-centric value.
Built the inbound + CRM foundation to operationalize the new positioning and improve conversion on inbound.
Enterprise B2B SaaS
Cleartelligence
Built positioning and demand programs for an AI/analytics consulting firm that influenced $20M+ in pipeline.
Translated highly technical service offerings into buyer-facing narratives across enterprise segments.
Data & AI Consulting (B2B)
Cambridge Healthtech Institute
Owned revenue and margin across a 12–15 program portfolio.
Co-led a major brand pivot, repositioning an established conference into one of the industry's first cancer immunotherapy events.
Life Sciences Events & Media
Get in Touch
If you’d like to connect about product marketing, positioning, or GTM leadership roles, feel free to reach out.