Pete DeOlympioI’m a marketer with twenty years’ experience in b2b industries including biotech, fintech, data and analytics services, and more.

I’m a generalist. I know, the audacity, right?

I didn’t plan it this way. But I’ve repeatedly found myself in roles at growing companies that required it.

What I do

Product marketing

Competitive intelligence. Pricing strategy. Differentiators. Preferably ones people actually care about.

Content & Positioning

Copywriting. Blogs. Case studies. Social media. Executive ghostwriting.

Go to market

Media modeling. Targeting. 500 acronyms: CTR, CPL, ROAS, MQLs, SQLs. Pipeline. Attribution.

What a Generalist Isn't

Understanding your ICP lends itself to writing compelling copy and effectively targeting them. It doesn’t make it a great idea to design the ad - or worse - chuck it in ChatGPT or Claude and have AI do it. I can’t tell you how many marketers I’ve met who sincerely believe they’re also talented graphic designers or web developers.

I’m not that marketer.

About Me

01About Me

It's not lost on me that "generalist" is a risky way to position myself. A Fortune 500 company wants exacting specificity: someone who runs a single channel end to end, or a VP who sets strategy from above and hands off the rest. That's fine. It makes sense.

It's also not for me.

02The math

Marketing isn't spend plus messaging. It's a constant weighing of variables, especially at a startup, where the math is tighter and the mistakes are more expensive

03The trade-offs

I need to know the expectations behind it, the trade-offs, the time to value. Everything downstream of that decision is a marketing question.

04The questions

I've got questions about everything. Why this approach for the product? Is sales set up to support it, or do we need to train them? If we launched tomorrow, does CS have the SKUs ready? What's the margin if it goes well? How many conversions or demos do we need to make back our investment? How long is the sales cycle?

05The work

Once we've got answers, I'm the one setting up the campaign in the CRM, reading the sales call notes, watching where the messaging lands and where it doesn't. Every week spent not knowing what's working is a week of budget spent on a guess. I'd rather find out fast and pivot than wait for a quarterly review to tell me what I could've caught in the CRM myself.

Body of Work

I translate technical complexity into messaging buyers actually care about.

View body of work

Outcomes

+40%
sales-qualified leads: +80%
qualified inbound pipeline: $20M+
influenced pipeline