Product Marketing & GTM for

Technical CEOs & Founding Teams

I help founding teams who've built something remarkable,
but haven't found the words for it yet.

Areas of Expertise

Positioning & Narrative

Translating what you've built into language that makes the right buyers say “that's exactly my problem.”

Building repeatable sales stories, demo structures, and messaging kits that drive conversion and adoption

Defining ICP, segmentation, and CRM architecture to support pipeline growth.

GTM Foundations

Demand Generation

Turning positioning into pipeline. Building and measuring the programs that actually bring buyers in.

Revenue Team Alignment

Selected Work

Assette

Transformed GTM narrative from technical depth to buyer-centric value.

Built the inbound + CRM foundation to operationalize the new positioning and improve conversion on inbound.

Enterprise B2B SaaS


Cleartelligence

Built positioning and demand programs for an AI/analytics consulting firm that influenced $20M+ in pipeline.

Translated highly technical service offerings into buyer-facing narratives across enterprise segments.

Data & AI Consulting (B2B)


Cambridge Healthtech Institute

Owned revenue and margin across a 12–15 program portfolio.

Co-led a major brand pivot, repositioning an established conference into one of the industry's first cancer immunotherapy events.

Life Sciences Events & Media


Get in Touch

If you’d like to connect about product marketing, positioning, or GTM leadership roles, feel free to reach out.