Product marketing
Competitive intelligence. Pricing strategy. Differentiators. Preferably ones people actually care about.
Pete DeOlympio
I’m a marketer with twenty years’ experience in b2b industries including biotech, fintech, data and analytics services, and more.
I’m a generalist. I know, the audacity, right?
I didn’t plan it this way. But I’ve repeatedly found myself in roles at growing companies that required it.
What I do
Content & Positioning
Copywriting. Blogs. Case studies. Social media. Executive ghostwriting.
Go to market
Media modeling. Targeting. 500 acronyms: CTR, CPL, ROAS, MQLs, SQLs. Pipeline. Attribution.
About Me
Positioning
Product marketer who also runs demand gen. I find out fast whether the message works.
Where I win
- Launches: three AI products at Assette
- Competitive intelligence: vs. Seismic, Vermillion, FactSet
- Customer research that changes both the product and the message
- Pipeline in the CRM: I can see whether the message landed
Best fit
Startups and growing B2B teams where product marketing and pipeline sit close together.
Not a fit
Single-channel roles, or strategy-only roles that hand off execution.
I translate technical complexity into messaging buyers actually care about.
View body of workOutcomes
- +40%
- sales-qualified leads
- +80%
- qualified inbound pipeline
- $20M+
- influenced pipeline
Assette
Assette
Cleartelligence