Pete DeOlympioI’m a marketer with twenty years’ experience in b2b industries including biotech, fintech, data and analytics services, and more.

Marketing isn't spend plus messaging. It's a constant weighing of variables, especially at a startup, where the math is tighter and the mistakes are more expensive

I need to know the expectations behind it, the trade-offs, the time to value. Everything downstream of that decision is a marketing question.

Once we've got answers, I'm the one setting up the campaign in the CRM, reading the sales call notes, watching where the messaging lands and where it doesn't. Every week spent not knowing what's working is a week of budget spent on a guess. I'd rather find out fast and pivot than wait for a quarterly review to tell me what I could've caught in the CRM myself.