Pete DeOlympio

Pete DeOlympio

I’m a marketer with twenty years’ experience in b2b industries including biotech, fintech, data and analytics services, and more.

I’m a generalist. I know, the audacity, right?

I didn’t plan it this way. But I’ve repeatedly found myself in roles at growing companies that required it.

Scroll
What I do

Product marketing

Competitive intelligence. Pricing strategy. Differentiators. Preferably ones people actually care about.

Content & Positioning

Copywriting. Blogs. Case studies. Social media. Executive ghostwriting.

Go to market

Media modeling. Targeting. 500 acronyms: CTR, CPL, ROAS, MQLs, SQLs. Pipeline. Attribution.

About Me

How I work

Product marketer who connects positioning to demand.

I don't see product marketing and demand gen as separate jobs. I treat them as one system: positioning shapes demand, and market response sharpens positioning. This is how I tend to work:

  1. 01

    Understand

    • Customer research
    • Competitive intelligence
    • Product insight

  2. 02

    Position

    • Story
    • Message
    • Differentiation

  3. 03

    Activate

    • Campaigns
    • Content
    • Sales enablement
    • Pipeline

  4. 04

    Learn

    • Buyer behavior
    • Funnel signals
    • What converts / what doesn't

Best fit

Startups and growing B2B teams where product marketing and pipeline sit close together.

Not a fit

Single-channel roles, or strategy-only roles that hand off execution.

Body of Work

I translate technical complexity into messaging buyers actually care about.

View body of work
Outcomes
+40%
sales-qualified leads

Assette

+80%
qualified inbound pipeline

Assette

$20M
influenced pipeline

Cleartelligence

3X
organic search traffic

Assette & Cleartelligence