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Pete DeOlympio Marketing Consulting

Marketing & GTM Advisory

Messaging, positioning, and go-to-market clarity for teams navigating complex products and markets.

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Experience shaped by 20 years in B2B SaaS and regulated industries

Hi, I’m Pete. I’m a B2B product marketing leader with 20 years of experience, primarily in enterprise and regulated environments including biotech, pharma, fintech, and IT consulting.

Much of my work has focused on helping teams translate dense, technical products into clear market narratives, particularly in environments with long sales cycles, skeptical buyers, and limited tolerance for marketing theatrics.

I currently work full-time as Director of Product Marketing at an enterprise SaaS company. Outside of that role, I occasionally participate in limited advisory conversations when there’s a clear problem and a strong fit.

Where my Perspective is Typically Useful

GTM Foundations haven't kept pace with growth

Messaging resonates internally, not with buyers

Complex markets that break generic playbooks

Product is powerful, but hard to explain

Marketing Services

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HubSpot Implementation / Optimization

Develop marketing automation that builds engagement, trust, and marketing-derived pipeline.

Untangle lead routing and lifecycle handoffs
Automate nurtures, scoring, and handoffs
Clean up data chaos and reporting blind spots
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Brand Messaging & Value Proposition

Build the infrastructure that supports scale. Streamline data, nurture leads, and track what matters from day one.

Define your positioning and point of view
Nail messaging pillars that scale across channels
Build copy that actually sounds like you
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Product Positioning / GTM Strategy

Go-to-market strategies for organic and paid social media, display advertising, search engine marketing, community events, and email marketing.

Translate features into outcomes that resonate
Identify your wedge and ideal customer
Align GTM efforts across product, marketing, and sales
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Integrated Campaign Planning

Plan, coordinate, and execute multi-channel campaigns that turn positioning into measurable traction—without the chaos.

Map multi-channel efforts to business goals
Coordinate content, ads, and automation
Launch faster without reinventing the wheel every time
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Content Marketing & Sales Enablement

Create smart content that actually moves deals. From pitch decks to blog posts, get the right message in the right hands.

Build decks, blog posts, and one-pagers that sell
Fill the gaps across the funnel with purpose-driven content
Make sure sales has what they need before they ask
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Revenue Marketing Strategy

Build the infrastructure that supports scale. Streamline data, nurture leads, and track what matters from day one.

Align campaigns with pipeline and ARR goals
Track and optimize what actually drives conversion
Turn insights into action—and into growth

Not sure where to start? Let’s figure it out together.

Grab 30 minutes with me—no pitch, no pressure.

Let’s talk through what’s working, what’s not, and where to go next.